Service Terms

Last updated 11 September 2026

1. Who we are

SoarWeb, based in Loughborough, Leicestershire. You can reach us at hello@soarweb.co.uk or 07479 528595. When these terms say "you", they mean the business we're building for.

2. The free preview

We build preview websites from publicly available information, at no charge, hosted on our own domain. There is no obligation attached to a preview: if you don't want it, we take it down and nothing is owed. A preview only becomes your website once you approve it and the one-off fee in section 3 is paid.

3. What the £199 includes

The website is a single one-off payment of £199. There is no deposit and no monthly bill. Approving your preview gets you, for that £199: the complete site built from your menus, photos and listings; two rounds of changes; the move onto your own domain; a business-card design carrying your site's QR code, supplied print-ready for you to print yourself; and the whole of your first year of the domain, hosting and security in section 4.

Work beyond that scope — new pages, a redesign, extra features — is always quoted in writing first, and never started without your yes.

4. Keeping it online — the first year, and £49 a year after

Your first year is inside the £199. It covers:

• Registering your domain, in your business's name
• Hosting and the SSL certificate
• The security work in section 5

That first year runs for twelve months from the day your site goes live. After it, keeping the site online is £49 a year, covering the same three things — the domain renewal, the hosting and the security work.

We will tell you in writing before each renewal falls due, and nothing is taken without your say-so. If you would rather not renew, section 9 says exactly what happens.

5. Security — what we actually do

Rather than a vague promise, here is the specific work:

• Your site is served over HTTPS with an SSL certificate that renews itself — the padlock never expires
• It runs behind Cloudflare's global network, which shields it from DDoS attacks and absorbs traffic spikes
• It is built as static pages: no database, no admin login, no plugins — the doors attackers usually walk through don't exist on your site
• Browser security headers are set on every page, protecting against content-sniffing, clickjacking and referrer leaks
• No third-party trackers or scripts run on your pages, and fonts are served from the site itself — nothing loads from someone else's server
• Every version of your site is kept in version control, so any page can be restored to a known-good state quickly

6. Your content, your responsibility

You confirm that the material you give us — text, photos, logos, menus — is yours to use, and that the facts on the site you approve (prices, opening hours, allergen and dietary information, claims about your business) are accurate. We put them on the page carefully, but checking them is yours: you know your kitchen and your business, we don't.

7. Ownership

Everything on the site that is about your business — your words, images, menus, brand — is yours, always. The domain is registered in your business's name, and while the site is with us we manage it and the hosting on your behalf, so there is nothing technical on your plate.

8. Moving away

You are never locked in, and taking your site elsewhere costs nothing. At any time, at no charge, we will transfer the domain to your own registrar account and hand over all of the site's files, within 30 days of your written request.

After the transfer nothing is owed by either of us, and everything the yearly £49 covered becomes yours to arrange: the hosting, the domain renewal and the security work. Anything you have already paid for a year that has not finished is refunded, pro rata.

9. Stopping

Tell us in writing, any time — no notice period, no reason needed. There is no monthly payment to cancel; you simply do not renew.

Your site stays up for the whole of the year you have paid for. At the end of it, if you have not renewed, the site comes offline and we stop renewing your domain — it then expires at the end of its current registration period. We will write to you before your renewal is due and again before anything comes down, so this cannot happen by surprise. You can take the free transfer in section 8 at any point instead, and keep the domain and the site.

If you stop part-way through a year you have already paid for, the unused part of that £49 is refunded pro rata.

10. Payment

There is nothing to pay before your site is live on your own domain. The £199 is due once, when you approve the site and it goes live. The £49 renewal is due yearly after that, and we invoice it in advance of the renewal date.

By approving the website or AI assistant in writing and setting up the corresponding payment, you agree to these terms.

11. The AI assistant — what it is

The assistant is a chat bubble on your website. It answers your customers in their own language, at any hour, from the information you give us: your menu, your prices, your opening hours, your policies and the answers to the questions you get asked most. When someone leaves an enquiry, it reaches you as a tidy summary — by message, by email, or both — and is kept in a dashboard you can look back through.

It is an optional extra. Your website works exactly the same without it, and nothing in sections 11 to 15 changes anything in sections 1 to 10.

12. The assistant — what it costs

The assistant is £99 a month, with no setup fee — the same price whether it goes on a website we built you or on the site you already have.

As with everything else here, we build it first. We ground it in your real data, put it on your site, and you see it working before you agree to anything. The £99 starts only once you say yes, and nothing is owed if you decide against it.

The assistant is the one thing here that is billed monthly. Its £99 is collected in advance, and it is entirely separate from the one-off £199 and the yearly £49 for the website — you can take either service on its own.

There is no message limit and no allowance to keep an eye on. The £99 covers normal use for one local business’s website, and we watch what each assistant is costing us rather than metering you.

If a site’s traffic ever runs far outside normal use — a script hammering it, or a volume no local business generates — we will contact you and we will work out what to do together. We will never charge you more than £99 in a month without agreeing it with you in writing first. Automated and bot traffic is not your doing and will not be treated as your problem. Your £99 does not change without your written agreement.

13. The assistant — accuracy, and what it never does

The assistant answers from your data and nothing else: it is built and instructed not to invent a price, a policy or a fact. But it is software, and software can still be wrong, be misread, or be asked something nobody anticipated. So, plainly:

• The information it answers from is yours, and keeping it accurate is yours — exactly as in section 6. You approve what it knows before it goes live, and you tell us when something changes
• On allergens and dietary requirements it will direct the customer to your staff rather than give an answer of its own. Never rely on it, and never let a customer rely on it, as allergen advice — that conversation belongs with a person in your business
• It does not take payments, and it does not confirm orders or bookings by itself. Those keep going wherever you already take them; the assistant only passes the message to you
• Nothing a customer asks it for — a discount, a table, a delivery time — binds you until you confirm it yourself
• It answers about your business. It is not advice of any other kind, and it isn’t a substitute for you

14. The assistant — your customers’ data

Conversations are carried over Cloudflare’s network, and the replies are generated by Anthropic’s Claude — that part of the processing is covered by Anthropic’s own data protection terms. When a customer leaves their details, we save that enquiry — their name, their contact and the summary — so it can be delivered to you and kept in your dashboard.

• That data is yours. We never sell it and never use it to market anything to anyone. We process it only through the service providers needed to run the assistant — currently Cloudflare and Anthropic — under appropriate data-protection terms
• Your customers are your customers, so under UK GDPR you are the data controller and we act on your instructions. Your own privacy notice should say that a chat assistant runs on the site
• Ask us in writing to delete a single enquiry, or all of them, and we will do it within 30 days
• If you stop the assistant we delete the stored enquiries within 90 days. Ask before then and we will send you all of them first

15. Stopping the assistant

Free, in writing, any month you like — no notice period and no reason needed. We cancel every future collection for the assistant as soon as your notice reaches us. A payment already submitted to the banking system may still go through; if it covers a month that hasn't started, we refund it. The assistant stays live until the end of the month you have already paid for, and then comes off your site.

Stopping the assistant leaves your website exactly as it was. If your website comes offline under section 9, the assistant ends with it, and there is nothing extra to pay for that.

16. Our liability

We build and care for brochure websites; we're not responsible for your trading results, lost profits, or outages caused by providers outside our control (such as the domain registrar, Cloudflare, Anthropic, or an internet carrier). The assistant depends on those same providers, so we don't promise it will be available without interruption — if it is ever down, your website carries on serving as normal. For any claim, our total liability is capped at the amount you have paid us in the 12 months before the claim arose. Nothing in these terms limits liability that cannot legally be limited.

17. Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.